So You’ve Got A Seat At the Table. Now What? Andrea Mignolo

In recent years we’ve seen an emergence of design-led and design driven companies. Breathless articles in technology blogs herald the rise of design as the new competitive differentiator, while titles like Chief Experience Officer and Chief Design Officer are becoming more common across companies big and small. In light of these trends, it’s generally accepted that design finally has a seat at the table. But getting to the table is just the beginning - what happens next brings with it an entirely new and different set of challenges. Drawing from both Andrea's own experience as well as others, we'll take a look at what the world looks like once you’re at the table, the types of challenges you’ll come across, and some practical methods for handling them.

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